All we've been talking about for the past week has been this heat wave. That's all folks talk about when amongst friends, co-workers, family. So I find it odd that voters in a recent poll on my station's website asking what should be covered next overwelmingly said, "It's hot, we get it."
So, if that's the case if we stopped doing the stories on the heat. Stopped telling viewers what the high temps of the day were. Stopped showing workers in the heat. Stopped doing stories about who has the hottest job. Stopped showing the difference between certain types of thermometers or folks living without air conditioners. Would people then watch more? I don't think so. As much as viewers may say, "too much." I also believe if we ignored this heat wave people would inevitably call and say, "are you crazy, the heat's the story." Or would they?
Do they not want to know that it was so hot yesterday that the pavement buckled on a local interstate? You tell me. I'm genuinely interested in seeing why nearly 80% of our viewers say, "it's hot, we get it."